As per recent statistical predictions made by the Fast Company, forty percent consumers would be the Generation Z. This means one would have to pay a good amount of attention while marketing yourself and your services to them. In the article below, we talk in detail about this generation, explaining who they are, what their characteristic traits are, and what sets them apart, making them a formidable target for marketing your services. Finally, we provide you with tips that you should follow while performing the task of brand engagement so that you can successfully keep them retained towards you. Generation Z - Understanding Them Anyone born between the periods of 1995 to the mid-2000 have gotten the designation of Generation Z. Making up around thirty-two percent of the total global population, they have grown up with accessibility to mobile devices, iPads and the internet. In short, thus, you see, it is an extremely noteworthy affair for your business to grab their attention. Li